Case Study

MUSINSA

Empowering MUSINSA's Japan Entry

Empowering MUSINSA's Japan Entry

Empowering MUSINSA's Japan Entry

MUSINSA is a South Korean fashion commerce company operating across both online and offline channels.

Following their entry into the Japanese market to launch offline operations, Grow partnered with MUSINSA to support hiring for key leadership roles. Leveraging our ability to quickly map the local talent landscape and provide strategic insights, we helped them navigate the challenges of hiring within a limited bilingual talent.


Challenges

Challenges

Challenges

Limited Visibility to the Local Talent Market

Provided regular updates and rationale-based candidate recommendations to guide hiring decisions and build market understanding.


Scarcity of Bilingual Talent in Retail

Delivered transparent feedback from search activity and advised on potential requirement adjustments, including considering talent from adjacent industries.


No Local TA Presence

Quickly stepped in to provide localized market mapping and bilingual support, helping bridge communication between the HQ and the Japan market.


Results

Results

Results

Rapid Pipeline Development

Quickly built a strong talent pipeline, resulting in the successful hire of a key role and progress toward filling another key senior role.


Advisory-Led Flexibility

Provided ongoing feedback and advised on adjusting hiring criteria in a limited talent market.


Strong Team Work and Trust

Built strong rapport through consistent, transparent communication, laying the foundation for continued collaboration.


Recruiting model

Recruiting model

Recruiting model

Content
Contingent
Contingent

Business model

Business model

Business model

Content
Fashion Commerce
Fashion Commerce

Product

Product

Product

Content
Online & Offline Fashion Retail
Online & Offline Fashion Retail
Content
Japan
Japan

Functions and business lines

Functions and business lines

Functions and business lines

Content

Leadership, Operations

Leadership, Operations

Recruiting model

Contingent

Business model

Fashion Commerce

Product

Online & Offline Fashion Retail

Japan

Functions and business lines

Leadership, Operations