Case Study

BeReal./VooDoo

Catalyzing BeReal.'s Japan Launch

Catalyzing BeReal.'s Japan Launch

Catalyzing BeReal.'s Japan Launch

BeReal., part of Voodoo, offers an authentic photo-sharing app that has gained widespread popularity globally.

Following its launch in Japan, BeReal. partnered with Grow to support hiring for key roles in the absence of a local TA team. Leveraging our domain expertise and strong talent network, Grow secured a critical hire within a short timeframe to help drive their business expansion.


Challenges

Challenges

Challenges

Lack of TA Resources

Executed high-volume, targeted outreach to generate interest and build employer brand visibility among candidates, compensating for the absence of a TA team.


Urgent Ramp-Up Needed

Initiated sourcing within 24 hours of contract signing and quickly built a strong pipeline to meet immediate hiring needs.


Lack of Network & Market Knowledge

Worked with exclusivity. Deliver clear messaging and share market insights through shortlists and search status reports, enabling a smoother and more informed hiring process.


Results

Results

Results

Rapid Hiring Success

Secured a Lead Creative hire within 2 months, filling a critical position for the business.


Efficient, High-Quality Process

Maintained brand consistency through exclusive engagement and achieved an 88% interview rate in 3 months.


Trust Built for Long-term Partnership

Client expressed strong satisfaction and continues to rely on Grow as their prioritized recruitment partner.


Recruiting model

Recruiting model

Recruiting model

Content
Contingent
Contingent

Business model

Business model

Business model

Content
Social Media
Social Media

Product

Product

Product

Content
Photo-Sharing App
Photo-Sharing App
Content
Japan
Japan

Functions and business lines

Functions and business lines

Functions and business lines

Content

Sales, Account Management, Creatives, etc.

Sales, Account Management, Creatives, etc.

Recruiting model

Contingent

Business model

Social Media

Product

Photo-Sharing App

Japan

Functions and business lines

Sales, Account Management, Creatives, etc.