Building Sierra's First Sourcing Engine in Japan

Building Sierra's First Sourcing Engine in Japan

Sierra is a conversational AI platform that helps enterprises build AI agents for customer experience. It entered Japan in December 2025 and acquired Tokyo-based Opera Tech in March 2026.
As Sierra scaled its Japan team, hiring relied on referrals. Grow partnered with Sierra as its RPO partner to secure team leadership and hire Agent Engineers and Strategists, building a Japan market map and sourcing playbook, role-specific screening guides, and an outbound sourcing channel.

Challenges

Challenges

Referral-Only Hiring
Relied only on referrals and Opera Tech acquisition hires. Built outbound sourcing and set up candidate shortlists by track: FDE, Consulting, and SWE.

Leadership Gaps
Needed a Lead Engineer and a Lead Strategist to lead the growing Agent Engineer and Strategist teams.

Rapid Team Scale-Up
Needed to scale both Agent teams quickly. Built screening guides for each role and shortened the interview process to reflect day-to-day FDE work instead of algorithm tests.

Results

Results

First Sourced Hire in 5 Weeks
Made Sierra Japan's first-ever sourced hire within 5 weeks, where every earlier hire had come from a referral.

2 Key Leadership Hires
Added a lead to both the Engineering and Strategy teams.

Rapid Early Team Scale-Up
Helped scale both the Agent Engineer and Strategist teams in the first 3.5 months of the partnership, which is ongoing as Sierra Japan works toward its year-end headcount goal.

Recruiting model

Recruiting model

Content
RPO

Business model

Business model

Content
SaaS

Product

Product

Content
Conversational AI Platform
Content
Japan

Functions and business lines

Functions and business lines

Content

Agent Engineer (FDE), Agent Strategist (FDS), Lead Engineer, Lead Strategist

Recruiting model

RPO

Business model

SaaS

Product

Conversational AI Platform

Japan

Functions and business lines

Agent Engineer (FDE), Agent Strategist (FDS), Lead Engineer, Lead Strategist

Grow K.K. (Grow Search) is an executive search and RPO firm for technology companies hiring in Japan, Korea and Singapore, with offices in Tokyo and Singapore. Founded April 2023 · License 13-ユ-315532 · hello@grow.team.