Scaling Notion's Japan Sales Team in a Competitive Market

Scaling Notion's Japan Sales Team in a Competitive Market

Notion is an AI-powered connected workspace that brings together docs, wikis, project management, and AI agents in one platform, helping teams centralize knowledge, streamline workflows, and collaborate more effectively. Notion is expanding its Japan GTM organization, hiring across Commercial, Mid-Market, and Enterprise sales segments.
Grow partnered with Notion to support hiring in a highly competitive SaaS talent market. Through market mapping across enterprise SaaS companies and consulting firms, Grow built targeted outreach to reach candidates with both strong sales performance and technical credibility.

Challenges

Challenges

Narrow Talent Pool
Notion's high hiring bar required candidates with proven SaaS sales performance and strong technical credibility, significantly narrowing the qualified talent pool.

Low Passive Candidate Response
Experienced SaaS sales professionals were predominantly passive candidates, with outreach response rates reflecting the competitive GTM hiring market.

Rapid GTM Expansion
Needed a consistent pipeline to support the growth of Notion's Japan sales organization. Established structured candidate tracking and weekly client updates on pipeline progress and market feedback.

Results

Results

15,000+ Profiles Screened
Conducted extensive market mapping and expanded sourcing beyond traditional SaaS sales backgrounds to identify high-potential candidates.

2x Increase in Interviews
Broadened candidate criteria to include adjacent talent pools, doubling interview volume while maintaining Notion's high hiring standards.

Successful Placements & Ongoing Pipeline
Successfully placed two sales professionals while maintaining an active candidate pipeline to support Notion's continued Japan expansion.

Recruiting model

Recruiting model

Content
Contingent

Business model

Business model

Content
SaaS

Product

Product

Content
Connected AI Workspace
Content
Japan

Functions and business lines

Functions and business lines

Content

Account Executive (Commercial, Mid-Market, Enterprise)

Recruiting model

Contingent

Business model

SaaS

Product

Connected AI Workspace

Japan

Functions and business lines

Account Executive (Commercial, Mid-Market, Enterprise)

Grow K.K. (Grow Search) is an executive search and RPO firm for technology companies hiring in Japan, Korea and Singapore, with offices in Tokyo and Singapore. Founded April 2023 · License 13-ユ-315532 · hello@grow.team.