Navigating Cross-Cultural Hiring: Hopper's Japanese Market Entry with Grow

Navigating Cross-Cultural Hiring: Hopper's Japanese Market Entry with Grow

Navigating Cross-Cultural Hiring: Hopper's Japanese Market Entry with Grow

Hopper is an online travel marketplace that offers a seamless and user-friendly experience for booking flights, hotels, cars, and rental homes. The hiring was primarily led by managers located in the EU and North America and it was their first time to hire in Japan. This created timezone difficulties and lack of understanding of the local recruitment landscape, leading to low pass-through rates. Grow got onboarded quickly and started managing the process soon after the project started, accelerating their hiring to meet their tight hiring timeline.

Challenges

Challenges

Challenges

Time Zone Differences

Met with primary hiring managers and global recruiting leader quickly, allowing our team to effectively manage the recruitment process in the local time zones.


Low Pass-Through Rate

Enhanced the hiring process to make it more engaging and effective, reflected in better communication and preparation for candidates.


Aggressive Competition for Talent

Implemented a strategy to monitor funnel metrics and built interview preparation materials to empower candidates, improving engagement in the process.


Results

Results

Results

Rapid Hiring Success

Filled 5 roles within 2 months of being onboarded.


Cost and Time Efficiency

Saved cost and time for Hopper with assisting them with RPO service model.


Enhanced Candidate Experience

Improved their overall experience and likelihood of acceptance despite competing offers with the revamped hiring process.


Recruiting model

Recruiting model

Recruiting model

Content
RPO
RPO

Business model

Business model

Business model

Content
Marketplace Transaction
Marketplace Transaction

Product

Product

Product

Content
Online Travel Marketplace
Online Travel Marketplace
Content
Japan
Japan

Functions and business lines

Functions and business lines

Functions and business lines

Content

Engineering, Design Operations & Strategies, Lodging / Supply, Product

Engineering, Design Operations & Strategies, Lodging / Supply, Product

Recruiting model

RPO

Business model

Marketplace Transaction

Product

Online Travel Marketplace

Japan

Functions and business lines

Engineering, Design Operations & Strategies, Lodging / Supply, Product