Coupang is a South Korean e-commerce company that provides a variety of services, including food delivery, retail, video streaming, and FinTech.
Coupang is scaling up rapidly in Japan following their launch earlier in 2025. Grow partnered with them, using our market expertise, ability to quickly identify and adapt to our clients’ hiring needs and language capabilities, to support them meet their high hiring goals to expand their business.
Limited TA Capacity
Rapidly ramped up support to meet ambitious hiring goals, leveraging Grow’s local expertise and bilingual capabilities to fill critical roles efficiently.
Cross-Regional Misalignment
Partnered with stakeholders to align on expectations and educate on local hiring nuances, bridging gaps between Japan and HQ.
High-Volume Hiring Needs
Structured and prioritized recruitment workflows to deliver scalable, fast-paced hiring across a variety of roles.
Established Scalable Hiring Operations
Enabled rapid hiring by embedding consultants on-site and creating structured recruitment systems to support business growth.
Strengthened Japan–HQ Collaboration
Acted as a cultural and operational bridge through bilingual support and stakeholder alignment, improving communication and trust.
Delivered Results & Earned Trust
Successfully hired 50+ FTEs within 6 months, supporting aggressive business scaling and becoming a trusted first point of contact for new headcount planning.