Navigating APAC: Grow & Asana's Talent Success

Navigating APAC: Grow & Asana's Talent Success

Navigating APAC: Grow & Asana's Talent Success

Asana is a San Francisco-based company founded in 2008, providing collaborative work management software to help teams and organizations manage tasks and projects more effectively.
The Grow team has supported Asana’s Hiring for 3 years as the exclusive partner supporting everything from staff hiring to leadership, We have supported their hiring for three years, navigating the nuances of language and cultural differences in APAC.

Challenges

Challenges

Challenges

Sourcing
Expecting a quick scale up, Asana was not able to source the volume of candidate needed to meet hiring needs.

Coordination
Time Zone differences made it difficult for Asana to manage coordination issues, leading to a poor candidate experience.

Stakeholder Management
Adapting to the Language/ Cultural nuances : Unable to build trust with stakeholder due to lack of local context.

Results

Results

Results

90% Closing Rate
Average time to fill 45 days. No positions open past 60 days. Scaling the team from 5 to 35 in 18 months.

Project Expansion
Strong Rapport / trust internally to extend
project twice.

Effective Handover
After hitting scale, we hired a internal recruiter to take over the processes we created for a smooth transition. Exclusive partner to this day.

Recruiting model

Recruiting model

Recruiting model

Content
RPO
RPO

Business model

Business model

Business model

Content
SaaS
SaaS

Product

Product

Product

Content
Collaboration Software
Collaboration Software
Content
Japan
Japan

Functions and business lines

Functions and business lines

Functions and business lines

Content

Account Executive (Mid-Market, Enterprise), Marketing, Solution Consulting, Product Support, Customer Success

Account Executive (Mid-Market, Enterprise), Marketing, Solution Consulting, Product Support, Customer Success

Recruiting model

RPO

Business model

SaaS

Product

Collaboration Software

Japan

Functions and business lines

Account Executive (Mid-Market, Enterprise), Marketing, Solution Consulting, Product Support, Customer Success